Category: Opinion

Opinion

Marketers’ view of the funnel

12 May, 2026
Opinion

Deduplication: making people count in a cross-media world

28 April, 2026
Opinion

Sharper resolution: using machine-learning to measure audiences in high definition

29 July, 2025
Opinion

All Screens, All Fans: Why Measurement Matters

13 June, 2025
Opinion

No more blind spots

29 May, 2025
Opinion

Panel Exchanges are easy – it’s what happens before and after that delivers gold standard audience measurement

18 March, 2025
Opinion

How subscription advertising video on demand is reshaping the streaming landscape

25 February, 2025
Opinion

Q & A with Mesut Sakal

2 December, 2024
Opinion

Future skills: A roadmap to fulfilling our evolving data needs

15 November, 2024
Opinion

Harnessing technology to simplify the audience measurement maze

25 October, 2024