Category: Opinion

Opinion

The unique power of panels: measuring media with precision and depth

18 September, 2024
Opinion

Consumer loyalty is being tested – how can businesses adapt?

20 August, 2024
Opinion

Decoding young Olympic viewers

24 July, 2024
Opinion

People-Powered Measurement: Insights from Kantar Media’s audience measurement experts

19 July, 2024
Opinion

UEFA Euro 2024: maximising ad impact with deeper audience insights and co-viewing data

4 July, 2024
Opinion

ORIGIN: Updates on the route to launch!

4 July, 2024
Opinion

The regulatory landscape continues to change – and we all need to pay attention

24 May, 2024
Opinion

How the changing audio landscape unlocks new opportunities for audiences, advertisers and broadcasters

29 April, 2024
Opinion

Unlocking the power of live events

27 March, 2024
Opinion

Consumer loyalty is being tested, so how should media businesses react?

22 March, 2024