Category: Opinion

Opinion

The future requires hybrid thinking and co-creation

21 November, 2023
Opinion

WATCH: Patrick Béhar interview at New York Advertising Week 2023

19 October, 2023
Opinion

WATCH: Beyond Bias – 2023 Webinar

27 September, 2023
Opinion

WATCH: World Audiences Summit 2023 Content Summary

14 September, 2023
Opinion

The Power of Regionality

30 August, 2023
Opinion

How the early adoption of Cross-Media Audience Measurement gave the Brazilian market the edge

25 July, 2023
Opinion

The path towards media measurement’s ‘holy grail’

24 July, 2023
Opinion

Sports viewing behaviours are changing, and visibility is key to stay on top of the game

19 July, 2023
Opinion

Made to measure: the rise of ad-supported streaming

25 June, 2023
Opinion

Unlocking the relationship between the viewer and the screen

25 April, 2023