Category: Opinion

Co-viewing: who is really in front of the screen?

Privacy Enhancing Technologies and the challenges of mass adoption

WATCH: Industry reaction to the Romanian contract renewal and cross-media audience measurement proof of concept

Subscription Advertising Video On Demand (SAVOD): Revolutionising viewer experiences and advertising dynamics

Maximising the impact and value of content

Harnessing data at scale the prospects and hurdles for audience measurement

100 years and counting: how centennial media brands stay relevant