Category: Opinion

Opinion

Unlocking the value of cross-platform measurement

18 April, 2023
Opinion

The Romance lives on: Content and Advertising are more intertwined than ever before

20 March, 2023
Opinion

An echo from the past

6 March, 2023
Opinion

Watch: Overview of The Future Viewing Experience

6 March, 2023
Opinion

Lionel Messi dominates Social Ad Value at 2022 World Cup

19 January, 2023
Opinion

2022: a watershed year for the future monetisation of digital video

16 December, 2022
Opinion

What does the Disney+ ‘Doctor Who’ deal tell us about the future of television and its measurement?

1 December, 2022
Opinion

Media in 2023

16 November, 2022
Opinion

Kantar predicts new viewing behaviours, audience targeting strategies and ‘dynamic product placement’

16 November, 2022
Opinion

Football fans views on World Cup and beyond

15 November, 2022