London, 23rd October 2026 – Fifty5Blue has announced the appointment of Giles Richardson as Global Chief Financial Officer. “I am delighted to partner with Giles on the next phase of Fifty5Blue’s growth. Giles has led the Finance organisation in various capacities and is the best choice to drive our Finance team as we continue our journey as a standalone company under H.I.G. Capital ownership, and invest ambitiously in our future”, said Patrick Béhar, Global CEO.
Giles joined Fifty5Blue, then Kantar Media, in 2012 as CFO of the Audience Measurement division. He has extensive experience leading both domestic and international finance teams and working on M&A transactions on both the buy and sell sides and is a Chartered Accountant by training.
“I greatly appreciate the confidence Patrick and the Board have shown in me to take on this role as Fifty5Blue enters its next phase of growth. As a global leader in audience measurement, we are investing in new capabilities and innovation that will keep us at the heart of the media ecosystem. I look forward to continue working with our people and partners to deliver even greater impact and value for our customers,” said Giles Richardson.
Fifty5Blue (formerly Kantar Media) was recently sold by Kantar Group and Bain Capital to H.I.G. Capital. The transaction concluded in August of 2025.
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About Fifty5Blue
Fifty5Blue delivers clarity to brands, agencies and media owners in how people consume media. We lead the world in audience measurement, consumer insight and advertising intelligence.
We bring transparency and consistency to the media industry. Operating in over 80 countries, our data is the trusted currency that powers smarter decisions and drives the evolution of the media ecosystem.