Audience Measurement & Insight
The clarity you need to understand your audiences and unlock growth.
We help media owners, platforms, agencies and advertisers understand their audiences and succeed in a fast-changing media landscape.
Our audience measurement solutions give you clarity to connect, engage and monetise your audiences.
See your audience clearly across every platform and screen – and make smarter, faster and more informed decisions.
We combine independent, people-based data and advanced technology with digital data to deliver a unified and trusted view of your audience. Our actionable insights help you optimise plans, target better and invest with confidence.
What we do
People-based data
Discover what people watch, how they watch and how they engage with content and advertising. Our panels and technology work together to give you a trusted, people-based view of audiences.
Cross-media measurement
See your audiences clearly, wherever they watch. Get deduplicated reach and impact as viewers move across platforms and devices.
Data connectivity
Connect your data with our people-based panels. Through advanced data science solutions, we strengthen and unify datasets to give you clearer, more reliable audience insights.
How we can help you
How do you grow and retain audiences and subscribers?
Opportunity
Use our audience data to strengthen loyalty, spot new segments and make faster, smarter decisions.
We give you precise insights so you can stay ahead of demand and emerging trends.
How we help
Can you move faster to measure and monetise your audience?
Opportunity
Our data shows demand shifts across platforms, helping media sellers boost ad revenue and prepare for carriage and licensing negotiations.
How we help
How can you optimise your advertising spend in a complex media ecosystem?
Opportunity
Discover who’s engaging where, and how often – all driven by trusted data.
We deliver deduplicated reach and frequency data across platforms so you can target effectively, optimise campaigns and drive sales and impact.
How we help
How can you get maximum value from first-party datasets?
Opportunity
Turn your first-party data into smarter decisions with our data science expertise. Connect datasets to power smarter profiling, retention, targeting, and ad planning.
How we help
How are my audiences engaging with content across platforms?
Opportunity
Discover who’s engaging where, and how often – all driven by our trusted data.
Our audience measurement solutions help you identify viewing trends and refine your strategy with confidence.
How we help
What is a total viewing approach?
Opportunity
Our hybrid approach combines rich data from our panels and digital data to deliver a total, people-based view of media use.
This unified approach gives media owners, platforms, agencies and advertisers the clarity they need to engage audiences and optimise investments.
We provide deduplicated, people-based data across platforms, helping you improve content monetisation and support better decisions.
How we help
Delivering value with audience data
“The new Barb data set enables the BBC to analyse the entire UK marketplace, including the full breadth of iPlayer usage. We measure the value on a weekly basis and predict forward as we plan for content investments. With this new data set, we can unlock powerful insights, and Kantar Media’s TechEdge tools can help us maximise these opportunities to make our use of the new data set truly world-class.”
Rachel Shaw, BBC
Strengthening The Signal
“Campaign Audience Validation™ tool allowed us to analyse our cross-media campaigns effectively, enabling us to learn and make adjustments while in flight to reach our desired results. Our partnership with Kantar Media has empowered us to achieve efficiency, high performance and flexibility.”
Marcela Aguirre, Media Team Manager, Bancolombia
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data. The impact was instant, with SPORTV reporting that its audience doubled in size for games involving the Brazilian National team (compared to the 2014 World Cup).
Delivering better audience experiences – across regions and niche programming
“We always need to innovate, and our partnership with Kantar Media provides us with reliable and deeper insights to improve the ROI of our regional content.”
Ignacio Gómez, Head of Research, RTVE Spain
Integrated viewer insights for Sky Deutschland
“It was very positive to work together with TechEdge because they have such a hands-on mentality, and we were in a position to integrate everything and develop things further on the fly.”
Dirk Otto, Audience Measurement Director at Sky Deutschland
