Audience Data Science & Analysis
Boost your data with statistical analysis and expertise across media and platforms
Constant innovation, robust methodology and human expertise drive our data science solutions.
We lead the industry in data science innovation: transforming raw signals into real viewers and integrating panel and digital data to deliver clear and reliable measurement solutions.
Key features
Panel and data integration
We combine panel and digital data to give you highly granular insight into content and advertising performance.
Turn device data into viewer profiles
We turn digital data into full viewer profiles, to help you improve user retention, acquisition and targeting.
Connect your data for complete insights
We connect datasets to see the full picture of audience behaviour.
Unify audience and consumer data
We combine media usage with purchase and lifestyle data to help you plan with precision and boost campaign ROI.
Discover
Audience measurement technology
Measure who’s watching your content and advertising across every screen and platform.
Calibration panels
Our high-quality panels drive people-based measurement and are used to calibrate other datasets.
Data connectivity
Connect your data with our people-based panels. Our advanced data science strengthens and unifies datasets to give you clearer, more reliable audience insights.