Panels for Ratings & Calibration
Understand who’s watching, where and how. Our high-quality panels give you real, person-level viewing data.
How many people are actually watching your content? And your advertising? And who are they?
Are they watching TV while strolling through their phone?
Our panels deliver clear and deep people-based viewing data you can act on. They map the future of the media ecosystem and are a key focus for our technology development.
We offer trusted, privacy-compliant solutions so you can make decisions based on real audience behaviour.
Key features
Panels offer people-based measurement
Go beyond household-level metrics and gain deep and actionable insight into the complete viewing experience on a person-based level.
Cross-media demographics insights
Calibrate and unify datasets across platforms and devices to establish reach and frequency, and target demographics across all screens.
Safe, trusted, compliant
We manage and process data from panel homes across the world, providing viewing insights each day. Protecting panellist privacy and keeping their data safe is mission critical.
Panels – the foundation for audience measurement
Panel data plays an essential role in data calibration as well as integration, with additional rich datasets such as streaming, connected TV and operator data.
Together, these hybrid datasets enable powerful planning, trading and evaluation capabilities.
First-party data enhancement
Clients can use our panels as the foundation to contextualise and enhance their own data sets. Our panel data delivers the granular demographics to bring other datasets to life, providing deduplicated reach across platforms and devices and enriching targeting and programmatic systems.
Data calibration capabilities
Our calibration panels provide a valuable hub for data integration, reach overlap calculation and the personification of device usage data.
Discover
Audience Measurement technology
Our panels use advanced technology to accurately measure who’s watching and where every content or advertising comes from.
Audience data at scale
Get more precision and enhance your own data – leverage the potential of streaming, CTV+ and first-party data along with other datasets.
Data science & analysis
Connect your datasets and unlock audience insights to improve your planning and targeting strategies.