TGI Audience Profiling & Targeting
Maximise marketing opportunities by understanding the who, why and how of consumers.
Gain a full picture of your key audiences with TGI’s depth and breadth.
TGI’s connected, flexible solutions enrich your datasets to unlock insights that drive planning and activation opportunities.
Hundreds of media and marketing brands rely on TGI every day to make key decisions.
What we do
TGI consumer data
Our insights are built on data collected from 700,000 consumers globally every year. TGI cuts through the complexities of modern consumer behaviours. This enables users to drive impact across the media value chain – from insight to planning to activation.
TGI data connections
Get a unique set of connected solutions. From audience segmentation to media activation, TGI is there wherever and whenever you need it.
TGI analysis
Access insights flexibly your way, whether through via API, server integration or our own powerful analytics software.
How we can help you
How can I better understand and target key consumer audiences?
Opportunity
25 billion available data points are drawn from insights across thousands of brands, media vehicles and attitude statements. This delivers a unique breadth and depth of consumer understanding, giving you a complete view of you audience and how best to reach them.
How we help
How can I identify the right media properties and media mix for my campaigns?
Opportunity
A typical TGI survey measures around 1,200 media vehicles – offline and online – all measured in depth. This enables optimised cross-media planning and activation.
How we help
How can I understand and target consumer audiences as flexibly as possible?
Opportunity
Combine TGI data with your other datasets to build connected audiences. This maximises impact across the media value chain – from insight to planning to activation.
How we help
Delivering value with audience data
“The new Barb data set enables the BBC to analyse the entire UK marketplace, including the full breadth of iPlayer usage. We measure the value on a weekly basis and predict forward as we plan for content investments. With this new data set, we can unlock powerful insights, and Kantar Media’s TechEdge tools can help us maximise these opportunities to make our use of the new data set truly world-class.”
Rachel Shaw, BBC
Strengthening The Signal
“Campaign Audience Validation™ tool allowed us to analyse our cross-media campaigns effectively, enabling us to learn and make adjustments while in flight to reach our desired results. Our partnership with Kantar Media has empowered us to achieve efficiency, high performance and flexibility.”
Marcela Aguirre, Media Team Manager, Bancolombia
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data. The impact was instant, with SPORTV reporting that its audience doubled in size for games involving the Brazilian National team (compared to the 2014 World Cup).
Delivering better audience experiences – across regions and niche programming
“We always need to innovate, and our partnership with Kantar Media provides us with reliable and deeper insights to improve the ROI of our regional content.”
Ignacio Gómez, Head of Research, RTVE Spain
Integrated viewer insights for Sky Deutschland
“It was very positive to work together with TechEdge because they have such a hands-on mentality, and we were in a position to integrate everything and develop things further on the fly.”
Dirk Otto, Audience Measurement Director at Sky Deutschland
