Fifty5Blue has announced the appointment of Toni Petra as Chief Operations and Technology Officer with effect from 1 April.
“I am delighted to welcome Toni to our leadership team. She is a trusted leader in our industry and will be an invaluable shaper of Fifty5Blue’s transformation journey. Bringing together our amazing Operations and Technology teams, two fundamental pillars of our business, under Toni will help us deliver the very best for our clients and partners across the globe.” said Patrick Béhar, CEO of Fifty5Blue.
Toni Petra is a global audience measurement Executive with over 30 years’ experience in operations, technology, strategy and enterprise transformation, most recently at Nielsen where she shaped a wide array of strategic initiatives including new market launches, new business unit strategies and big data integrations. “I am incredibly excited to join Fifty5Blue at this strategic moment in the company’s journey. Patrick and the leadership team’s vision to bring reliable, verified data to the market and drive clarity for better decision-making is compelling, and I look forward to helping shape and achieve this strategy”, said Petra.
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About Fifty5Blue
Fifty5Blue is a global leader in media measurement and analytics, providing clients with comprehensive insights into audience behavior, advertising effectiveness, and media consumption patterns. With a deep understanding of the global media landscape, Fifty5Blue offers data-driven solutions that help brands, agencies, and media owners optimize their marketing strategies and drive measurable results. For more information, visit www.fifty5blue.com/about-fifty5blue