Understand the attitudes, behaviours and purchasing power of sports fans, linking passion to consumption.

Understand the awareness and scale of your platform or brand within the sports industry.

See how fans connect and engage with sport and content, instantly.

Track sponsorship exposure and visibility across events, connecting brand presence to fan attention.

Delivering the real impact of teams, brands and competitors, at a glance.

Turn sports fan insights into action: grow your audience, sharpen your strategy and invest with confidence.

Adapt your research: add custom questions to keep every insight relevant.

Our online survey runs across 40+ markets, providing sports attitudes and behaviours from a representative sample of adults.

Access SportScope data through our Choices platform for analysis and on-demand reporting.