Advertising Intelligence
Get a unified view of brand advertising placement and spend – all in one place. Understand when, where, and how brands invest. Identify the trends shaping your market.
The most complete view of advertising spend.
In a fast-moving market, we give you the clarity needed to act quickly.
A unified view of advertising placement and spent across all media touchpoints – TV, Digital, OOH, Radio, Print and Cinema. Maximum coverage for better investment decisions.
What we do
Clear competitive monitoring
Keep up with competitor moves by monitoring all media touchpoints in the same dashboard.
Confidence for better decisions
Access continuously updated data on industry’s share of voice.
Accelerate and scale insights
Focus on data that matters the most to your business through customisable user interfaces.
How we help you
How can brands optimise their advertising strategies?
Opportunity
Refine your strategies according to competitors’ moves in investments, placement and messaging.
How we help
How can media owners maximise their growth?
Opportunity
Identify where prospects and clients are investing to sharpen sales hunting and upsell strategies.
How we help
How can media agencies deliver the best results for clients?
Opportunity
Keep up with market’s key-movements to design the most accurate strategies for each client’s needs.
How we help
How can brands and agencies see how their creative compares?
Opportunity
Access creatives view at advertiser, brand, sector or category levels.
How we help
How can I assess my media plans?
Opportunity
Through our solutions, agencies and broadcasters can quickly verify flights execution with few hours delay.
How we help
Delivering value with audience data
“The new Barb data set enables the BBC to analyse the entire UK marketplace, including the full breadth of iPlayer usage. We measure the value on a weekly basis and predict forward as we plan for content investments. With this new data set, we can unlock powerful insights, and Kantar Media’s TechEdge tools can help us maximise these opportunities to make our use of the new data set truly world-class.”
Rachel Shaw, BBC
Strengthening The Signal
“Campaign Audience Validation™ tool allowed us to analyse our cross-media campaigns effectively, enabling us to learn and make adjustments while in flight to reach our desired results. Our partnership with Kantar Media has empowered us to achieve efficiency, high performance and flexibility.”
Marcela Aguirre, Media Team Manager, Bancolombia
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data. The impact was instant, with SPORTV reporting that its audience doubled in size for games involving the Brazilian National team (compared to the 2014 World Cup).
Delivering better audience experiences – across regions and niche programming
“We always need to innovate, and our partnership with Kantar Media provides us with reliable and deeper insights to improve the ROI of our regional content.”
Ignacio Gómez, Head of Research, RTVE Spain
Integrated viewer insights for Sky Deutschland
“It was very positive to work together with TechEdge because they have such a hands-on mentality, and we were in a position to integrate everything and develop things further on the fly.”
Dirk Otto, Audience Measurement Director at Sky Deutschland
