People-Based Audience Data
Understand exactly who is watching. Our people-based data provide demographic and behavioural insight that devices alone can’t deliver.
Benefits
Know your audience, go beyond devices
Understand exactly who your audiences are with demographics that devices alone that cannot be provided by devices alone.
Track real viewing and exposure
Get a clear picture of who watches, how they watch and with whom – across all platforms.
Build segments that reflect real people
Create richer, more reliable audience groups using demographics and behaviours from people-based data.
Decide with confidence
Get transparent, privacy-safe measurement – so every decision is backed by data you can trust.
Devices don’t watch content and advertising; people do!
Our people-based audience data delivers real demographics and behaviours from representative panels, giving you the clarity you need to power more confident decisions.
Discover
Audience measurement technology
Understand what people watch across screens with our audience measurement solutions.
Panels
Our high-quality panels deliver true, person-level viewing data – giving you the accuracy and confidence to make better decisions.
Data integration
Connect and enrich your data sets with advanced data science. Get precision and enhance your own data with a scaled approach to audience measurement.