Audience Measurement Technology
Measure all viewing for your content and advertising across every screen and platform. Our audience measurement technology delivers data and insights that you can trust.
Our technology measures viewing wherever it happens, delivering a unified view of audience behaviour.
We combine data from our meters to give you a complete view of how audiences watch content and advertising across platforms and devices at scale and with precision.
Key features
A complete picture of viewing
Track all viewing – linear, streaming and online video – with total accuracy.
Advanced Signal detection technology
Our proprietary content and advertising recognition technology is trusted globally and endorsed by leading industry bodies.
Scalable & secure architecture
We provide a data-centric system architecture, ensuring flexibility, speed and protection – enabling reliable processing of large-scale audience data.
How we do it
People Meter: measuring TV set viewing
Our People Meter captures who’s watching, on which TV set and with whom – giving a true, people-based view of audiences.
We lead the market – processing data from over 158,000 people meters daily.
Focal Meter: measuring online viewing
Our Focal Meter is the world’s most widely used router meter – live in 17 countries.
It measures all viewing activity on every device on the home network, offering true cross-media insights.
Once tagged, viewing on personal devices is measured both in and out of home.
Advanced content & advertising detection
We provide the most advanced engineering tech for detecting content and advertising.
Discover
Panels
Understand who’s really watching.
Data Connectivity
Connect your data with our people-based panels for deeper insight.
Cross-media measurement
Get one clear view of your audience across platforms, screens and media.