TGI Data Connections
TGI is not a ‘one size fits all’ solution. Choose tailored options that turn insights into action for your data needs.
Benefits
Create a bespoke TGI survey
Add your own questions for a truly unique dataset.
Get a broader view of your segments
Integrate your existing segmentations into TGI for a wider view of their consumer behaviour.
More efficient media-specific planning and buying
TGI connects with UK media currencies like Barb, Route and JICMAIL. This unlocks new insights beyond demographics to enrich audience profiles.
Enhanced online campaigns
Build highly targeted ads for online activation with TGI – based on values, attitudes, behaviours or media preferences. All in a 100% privacy-safe way.
Customise TGI to reach your audience insights and targeting goals.
Explore our range of flexible, tailored solutions designed to provide the specific insights you need.
Featured solutions
Enhanced online audience activation
Activate against the same richly built audiences online that you built in TGI. 100% privacy-safe and with no dilution in target quality.
TGI data integration
Get more flexible insights by integrating TGI with your existing data sources, regardless of your tools and applications.
TGI Geo Affinities
Target campaigns to postcode level to maximise campaign impact.
TGI Plus – Quick Connections
Collect bespoke additional datapoints that we’ll incorporate into your TGI for a dataset unique to you.
TGI Plus – Advanced Connections
Create additional perspectives within your TGI by creating or linking an existing segmentation just for you.
TGI Currency Connections
Make your strategic plans more effective, fusing to media planning currencies – e.g. Barb, Route, JICMAIl.
TGI Audience Activation
Activate online campaigns across major platforms with ready-to-use TGI audiences.
Discover
TGI National Datasets
In-depth consumer insights tailored to your key markets. See how audiences connect with local media brands and build campaigns that truly resonate.
TGI Global Quick View
TGI Global Quick View provides a clear and complete picture of online consumers worldwide.
TGI Analysis Tools
Use TGI’s intuitive data analysis tools to quickly and easily explore data sets. Create reports and access consumer profiling insights.