Sports Market Analytics & Research
See how fan passion drives real business results.
Understand fan behaviour and sponsorship performance – get a complete view of the true value of sport.
Our sports market analytics and research combine fan and sponsorship data for better investment decisions.
What we do
SportScope
Get clear, affordable insight into the sports market with our dedicated tools.
Sports & Media Intelligence
Discover who fans are, how they watch and what drives their behaviour, and measure sponsorship exposure and brand visibility during events.
How we help you
How do I understand the reach of my sports fanbase?
Opportunity
We provide the insights you need to understand the impact and power of sports teams and franchises, related brands, rights holders and sports competitions.
How we help
How many fans are watching?
Opportunity
Our viewing analysis shows who’s watching and how they engage.
How we help
How can I demonstrate value to sponsors and brand partners?
Opportunity
We measure how sport delivers brand visibility and value for brand partners, sponsors and rights holders.
How we help
Delivering value with audience data
“The new Barb data set enables the BBC to analyse the entire UK marketplace, including the full breadth of iPlayer usage. We measure the value on a weekly basis and predict forward as we plan for content investments. With this new data set, we can unlock powerful insights, and Kantar Media’s TechEdge tools can help us maximise these opportunities to make our use of the new data set truly world-class.”
Rachel Shaw, BBC
Strengthening The Signal
“Campaign Audience Validation™ tool allowed us to analyse our cross-media campaigns effectively, enabling us to learn and make adjustments while in flight to reach our desired results. Our partnership with Kantar Media has empowered us to achieve efficiency, high performance and flexibility.”
Marcela Aguirre, Media Team Manager, Bancolombia
Harnessing real-time ratings to grow Globosat TV audiences
Globosat was able to make changes to its programming in real-time during the World Cup, thanks to Kantar data. The impact was instant, with SPORTV reporting that its audience doubled in size for games involving the Brazilian National team (compared to the 2014 World Cup).
Delivering better audience experiences – across regions and niche programming
“We always need to innovate, and our partnership with Kantar Media provides us with reliable and deeper insights to improve the ROI of our regional content.”
Ignacio Gómez, Head of Research, RTVE Spain
Integrated viewer insights for Sky Deutschland
“It was very positive to work together with TechEdge because they have such a hands-on mentality, and we were in a position to integrate everything and develop things further on the fly.”
Dirk Otto, Audience Measurement Director at Sky Deutschland
