Window on the creator economy – consumers
Content creators have become one of the most influential forces in modern media. They shape what people watch, discover, trust, and buy. Yet the industry still lacks the clarity to act on them.
At Fifty5Blue, we cut through the noise. We asked more than 6,000 consumers, across 12 global markets, to better understand the creator economy and the relationship between these creators and their audiences.
markets
consumers
UK, US, Spain, France, Germany, Brazil, Japan, Vietnam, Australia, Mexico, India and Turkey
“Window on the creator economy” is our first look:
a clear, independent view of why people follow creators, where they find them and how far they trust what creators recommend.
Worth the follow
With creators, every follow is a decision.
Shop the influence
Coming soon
The trust gap
Coming soon
Real vs AI
Coming soon
Want to go deeper on the creator economy?
Get access to the creator dashboard and explore the data yourself. Or become a design partner and help shape our next innovation in creator measurement.
