Three-year partnership with Fifty5Blue will bring together data from set-top boxes and OTT services in a single solution – with advanced analytics via TechEdge.
London, 30 September, 2026: Fifty5Blue today announced that it has been selected by beIN MEDIA GROUP (‘beIN’) to design, build and operate a unified audience-measurement system across 24 markets in the Middle East and North Africa (MENA).
The three-year agreement will bring together return-path viewing data from connected set-top boxes with usage data from beIN’s streaming platform, creating a single view of audiences across satellite television and OTT services.
Fifty5Blue will apply proprietary capping and modelling to the combined data to produce reliable household-level insights across one of the world’s most complex multi-market, multi-platform viewing environments.
beIN teams will access the resulting insights through AdvantEdge, the audience-analysis platform from TechEdge, Fifty5Blue’s dedicated software arm. AdvantEdge will provide self-service access to viewing behaviour, content performance, audience profiles and trends, helping teams turn complex cross-platform data into clear, actionable insight.
Stuart Wilkinson, Managing Director, Business Development, Fifty5Blue, said: “Viewing no longer fits neatly into separate television and streaming categories, so measurement cannot either. By connecting set-top-box and OTT data, this partnership will give beIN a clearer and more consistent understanding of audiences across the region. We are proud to bring together Fifty5Blue’s audience measurement expertise and TechEdge’s software capabilities to deliver a solution built for the scale and complexity of the MENA market.”
Jad Chaaban, Manager of Corporate Sales, beIN MENA, said: “Fifty5Blue combines extensive international experience in audience measurement with the technology and expertise needed to connect viewing across platforms. Its understanding of the specific dynamics of individual markets is equally important, ensuring that the best global practices are adapted to local needs. Appointing Fifty5Blue as our audience measurement partner will strengthen our audience insights and provide beIN with a more comprehensive and consistent view of viewing behaviours across the region.”
The partnership underlines the industry’s move towards integrated audience measurement that can connect viewing across linear television and streaming, while reflecting the structure and needs of individual markets.
About Fifty5Blue
Fifty5Blue delivers clarity to brands, agencies and media owners in how people consume media. We lead the world in audience measurement, consumer insight and advertising intelligence.
We bring transparency and consistency to the media industry. Operating in over 80 countries, our data is the trusted currency that powers smarter decisions and drives the evolution of the media ecosystem.
Contact: [email protected]
About beIN Media Group
beIN MEDIA GROUP is a leading independent global media group and one of the foremost sports & entertainment networks in the world. The group distributes and produces an unrivalled array of entertainment, live sport and major international events across five continents, 40 countries and in nine different languages spanning Europe, North America, Asia, Australasia and the Middle East & North Africa (MENA). beIN MEDIA GROUP’s flagship sports network, beIN SPORTS, holds the single largest portfolio of sports rights of any global broadcaster; and through its iconic MIRAMAX film studio, beIN holds an extensive library of Hollywood blockbusters while having a growing presence in series and movies production and distribution, as well as in the digital space. beIN MEDIA GROUP acquired Digiturk, the leading pay-tv operator in Türkiye, in August 2016, and in 2022 launched its premium OTT service, TOD by beIN, across MENA and Türkiye. For more information on beIN MEDIA GROUP, please contact: [email protected]