TGI Regional Datasets
Get clear, connected insight into how consumers behave across borders. Build campaigns that resonate at a local, national or regional level.
With TGI Regional Datasets you can target consumers at a regional, national or local level with a single, harmonised dataset.
Identify new pan-regional marketing and advertising strategies.
Discover which trends are changing and act before the market does
Analyse cultural differences and cross-border synergies
Use a dataset that is continually updated with the latest brands and media relevant to that region.
Key features
Enhanced pan-market consumer understanding
TGI regional datasets (TGI Europa and TGI Latina) provide rich, in-depth, harmonised insights into consumer behaviour across neighbouring markets.
They deliver the who, why and how of consumer behaviour. This includes everything from brand use, to leisure activities, attitudes, values and intention to purchase.
Local, national and regional media coverage
TGI regional datasets incorporate a wealth of media coverage. They enable media plans that resonate with target audiences across the region.
In a single database, users can access in-depth local, national and regional media usage.
Brand coverage
The most complete view of national and international brands across every major sector and category. This includes automotive, financial services, food and drink, technology, toiletries and cosmetics, and much more.
Brand coverage extends to frequency and recency of usage, method of purchase and intention to purchase.
Additional information
This four-country harmonised dataset is released twice a year, built on a robust sample of 60,000 consumers (24,000 in GB, 15,000 in France and 10,000 each for Germany and Spain).
Countries included in TGI Europa are: Great Britain, Germany, France and Spain
This seven-country harmonised dataset is released annually, built on a robust sample of 70,000 consumers (ranging from 3,500 in Chile up to 24,000 in the more populous market of Brazil).
Countries included in TGI Latina are: Brazil, Ecuador, Mexico, Argentina, Colombia, Peru and Chile.
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TGI Data Connections
TGI is not a ‘one size fits all’ solution. Choose tailored options that turn insights into action for your data needs.