JICMAIL-TGI Fusion

Better understand and target direct mail audiences

The JICMAIL-TGI fusion goes beyond demographics to reveal who your audiences really are – their product usage, media habits, leisure activities, attitudes and motivations – across all postcodes.

That depth of understanding means smarter targeting, stronger planning and clearer evidence of how audiences engage with direct mail.

Hundreds of unique consumer targets: Identify targets far beyond their demographics – including attitudes, products use, media consumption etc – drawn from the thousands of consumer behaviour metrics on TGI.

More efficient targeting: Minimise budget wastage by targeting at category and brand level.

Stronger sales arguments for media owners: Maximise sales revenue from direct mail audiences by uncovering and promoting new brand efficiencies.

More connected campaigns: Leverage any of hundreds of pre-defined TGI Connected Audiences by the direct mail they engage with, for joined-up cross-media campaigns.

For more about out TGI-JICMAIL fusion, please contact us.