Activate TGI audiences at speed
Complementing TGI’s existing suite of solutions for activating audiences online, providing greater targeting clarity, you can now reach even the most richly-built TGI audiences online at speed, as a result of our partnership with global adtech company Ogury. This means maintaining the granularity of audiences built at the insight and planning stages of a campaign when it comes to online activation – making digital campaigns more impactful.
TGI’s partnership with Ogury enables online campaign activation against any custom-built TGI audience.
This is possible thanks to Ogury’s large-scale online surveys which provide a consumer data taxonomy that is similar to TGI. By identifying points of commonality between the taxonomies of TGI and Ogury, TGI-built audiences can be targeted effectively online whilst maintaining audience quality from the insight and planning stages of a campaign.
Benefits of the TGI-Ogury activation partnership
- Online campaigns that reach any custom TGI audience exactly, including granular psychographic targets.
- Audiences at speed: TGI audiences activated within Ogury in just 24 hours.
- Engage rich, complex consumer targets built on trusted data.
- Global reach, local relevance: Reach complex audiences all around the world, for impactful online targeting at scale.
- Privacy-first activation: TGI’s high-quality methodology combined with Ogury’s zero-party data means online campaigns are 100% privacy-safe.
For more information, please contact us.