About Fifty5Blue
Fifty5Blue is a global leader in media measurement. We help the media industry to understand how people watch and listen to TV, radio and digital content.
We operate audience measurement services in more than 60 markets worldwide and our role is to reflect everyday media habits accurately, based on the viewing habits and choices of real people like you.
This information helps the media, advertising and entertainment industry to better understand audiences, improve content and services, and make advertising more relevant.
In February 2026, the Fifty5Blue brand name was launched. Panelists may be familiar with our former name – Kantar Media. While the name has changed, our work, our teams and our approach to measuring audiences stay the same.
We are committed to collecting information in a safe, respectful and confidential way. Protecting our panelists and their data is always our priority.
To learn more about Fifty5Blue please contact [email protected]