Vietnam

Fifty5Blue is a leading media research, data and analytics company in Vietnam. Established in 1999, Fifty5Blue Vietnam takes pride in providing our media research expertise and data-driven insights to facilitate the growth and development of the industry.

Our solutions reflect Vietnam’s emerging and dynamic media market and has been used extensively by our partners whether they are in the broadcasting or in marketing and advertising business.

Our solutions

Television Audience Measurement – TAM

We measure Vietnam TV audiences, helping broadcasters assess and determine their programming and advertising space, and advertisers, agencies optimize their media strategies.

Advertising Expenditure – AdEx

We monitor advertising attributes by spend, creative, channel and media type (TV/Radio/Newspaper & Magazine). Our AdEx enables clients to make informed decisions on media and marketing strategies, create more effective plans, and enhance campaign performance.

Target Group Index – TGI

TGI delivers most comprehensive insights into online and offline behaviour and attitudes, media consumption, product and brand use. This enables advertisers, agencies and media owners to decide how to identify, target and reach key consumer audiences.

Ad-hoc Survey

We specialize in understanding how consumers relate to the media, within the wider context of their lives. We have a specialist team that generates actionable insights from research and analysis, so that clients can make informed decisions.

Campaign Audience Validation – CAV

CAV serves as a foundational tool for advertisers and agencies to evaluate the reach and non-duplicated frequency of each target audience group across platforms such as TV, Google, and Meta.